project type
Student Work
discipline
Branding | Packaging
project description
Kwantlen Street Parley (KSP) is a conceptual brewpub initiative developed for KPU’s Brewing and Brewery Operations program. Located at the Richmond campus just off Kwantlen St, this brewpub aims to foster community engagement, support educational goals, and enhance the visibility of KPU’s brewing program. The primary objectives include educating the public about brewing, providing a platform for student brewers, and integrating community interests with innovative brewing practices.
The KSP brand draws inspiration from Athena, the Greek goddess of wisdom, symbolizing the educational focus of the program. The design elements incorporate blackletter typography and classical iconography, reflecting a blend of tradition and scholarly attributes. This thematic choice is aimed at resonating with a culturally aware audience, intrigued by the storytelling embedded within the Mythos Collection—a series of beers named after mythological figures, each designed to captivate and educate consumers.