project description
Since 1959, the Vancouver Maritime Museum has been an anchor point for maritime enthusiasts and landlubbers alike to engage with, and learn about, the rich maritime cultures, industries and journeys connected to the Pacific Northwest and Arctic.
Its primary exhibit, the St. Roch, a Royal Canadian Mounted Police schooner built in 1928 in North Vancouver, was the first vessel to complete the Northwest Passage from the Pacific to the Atlantic. Much of the museum is literally built around the vessel, giving it an iconic steep A-frame silhouette. Over the years, millions of Vancouverites have visited the museum, often as children on school trips.
We were approach to refresh and update the Vancouver Maritime Museum brand and develop a new website that reflected a new direction for the museum. While we wanted to celebrate the existing brand heritage and retain authenticity, the brand needed to look to the future.
At the same time, we also needed the brand to communicate a family-friendly experience to build a new generation of brand enthusiasts. The creative idea was to communicate a sense of movement and forward momentum, inviting our visitors to join us on a journey.
the solution
The new logo and wordmark invites visitors to take a fascinating journey with us. The subtle reference to the St Roch and other vessels provided the ‘anchor point’ needed to honour our heritage, but with the boldness and energy the brand needs to embrace new possibilities.
Together with the logo, we developed a new brand visual identity system that will ensure a powerful, flexible, and cohesive brand presentation across all visitor and staff touchpoints. In conjunction with the brand, we designed and developed a new website to reflect not just the new brand, but an easier and more intuitive user experience. With the new site, we’re making it easier for users to get information about the museum and to purchase tickets.
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