Elias
Elias
Lemke
Lemke
project type
Student Work
discipline
Branding | Visual Identity
project description
The British Columbia Society of Landscape Architects stands at the confluence of nature and human ingenuity. Inspired by the nuanced dialogue between public spaces, structures, and the natural environments they inhabit—the Society’s identity was reimagined. It now subtly encapsulates the duality of form and space, weaving a visual narrative about the intersection of public life and the designed environment. Just as landscape architecture harmonizes diverse components, ideas, and skills to serve the public good, the new identity system symbolizes the unity and fluidity inherent in this multidisciplinary profession.
At its core, the BCSLA is guided by values that resonate deeply within the community it serves. Leadership, Collaboration, Innovation, Environmental Stewardship, Inclusion, Creativity, and Social Responsibility are not just principles; they are the foundation upon which every project and initiative is built. These values reflect the Society’s commitment to not only enhancing the natural and built environment but also fostering a culture of inclusivity and sustainability.
the pathway
The pathway, as the quintessential symbol of the BCSLA brand and the essence of its new logo system, is more than a visual motif—it’s a philosophy. It articulates a profound understanding of landscape architecture not as dominion over nature but as a dialogue with it. It is a manifestation of BCSLA’s commitment to a design ethos that champions cooperation with the environment and landscape, rather than imposing human influence onto these spaces.
The pathway symbolizes this reimagined interaction, where every turn and junction in the design process is an opportunity to enhance the mutual support between people and their surroundings. The pathway underscores the role of landscape architects as mediators and facilitators, who weave the fabric of natural and human ecosystems into cohesive, living tapestries. This approach is rooted in a deep understanding of place, context, and ecology, ensuring that the designed spaces are not only functional but also regenerative, contributing to the health of the planet and its inhabitants.
sightlines
This rebrand also breathed new life into Sightlines, BCSLA’s flagship publication, enhancing its role as a pivotal platform for discourse in landscape architecture. This refreshed publication underscores BCSLA’s dedication to advancing the field and enriching public and natural spaces across British Columbia.
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