With keynote speakers, presentation panels, and digital projects, Big Pictures brought together multiple disciplinary approaches, including advertising and graphic design; visual culture and criticism; architecture and urban studies; augmented and virtual reality; and public art practices. Presenters from a wide range of creative and academic focuses, as well as practitioners from related industries, were invited to share their work in this inclusive, dynamic environment.

The branding and motion graphics were created to give Big Pictures a unique and standout visual identity, with the motion graphics designed to support the overall social media advertising campaign promoting the conference to panelists and attendees. Along with the visual identity and brand assets, Big Pictures Display was developed to meet the brand needs of the conference, a bold and expressive display face designed to contrast the subtle geometric forms of the secondary typeface, Sofia Pro.