Panagraph is a rebrand and revitalization of one of the leading organizations advocating and supporting the preservation of endangered languages through access to and distribution of typefaces and digital keyboards. The main objectives for this project revolve around using applied design to strengthen the Panagraph (originally LanguageGeek) platform through a new brand identity, website, and awareness campaign.

The new brand conveys the key aspects of Panagraph’s core values, presents them as a trustworthy professional partner, and unites the brand under one consistent visual identity. The project focused on an awareness campaign showcasing the importance of proper digital support for endangered languages and the use case of using these typefaces to help re-introduce the traditional place names of locations around British Columbia. This brand also aligns with the United Nations’ declaration of 2022-2032 as the International Decade for Indigenous Languages, emphasizing the critical need to support linguistic diversity and cultural preservation.