A new look for one of Vancouver's cultural landmarks.

Since 1959, the Vancouver Maritime Museum has been a destination for maritime enthusiasts and families to explore the rich maritime cultures and journeys of the Pacific Northwest and Arctic.

Its primary exhibit, the St. Roch—a 1928 RCMP schooner that was the first vessel to complete the Northwest Passage from Pacific to Atlantic—is literally built into the museum's iconic A-frame structure. Generations of Vancouverites have visited, often on childhood school trips.

The museum's brand and website were refreshed to reflect a new direction while celebrating its heritage and authenticity. The brand communicates a family-friendly experience and builds a new generation of enthusiasts through a sense of movement and forward momentum.

The new logo and wordmark subtly reference the St. Roch while projecting boldness and energy for the future. A complete visual identity system ensures cohesive brand presentation across all touchpoints, plus a new website with improved user experience for information and ticket purchases.